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Vision:

A new building for a growing chiropractic practice.

Realized:

Closing a loan with the best rates—and no hassles.

Crabtree Chiropractic Center was getting ready to construct a new building for its practice, and was focused on getting the best possible rates.

The challenge? “As a chiropractor, the banking world is completely foreign to me,” explained Dr. Chas Kubasko. He called upon DS Bennett Business Strategies to be the interpreter he needed.  

“DS Bennett breaks the commercial lending process down so business owners can clearly understand all of the nuances,” said Kubasko.

But DS Bennett brought more than just banking expertise. “The first thing they asked was, ‘What is going to keep you from sleeping at night?’” recalled Kubasko. “They wanted to understand our main concern, whether interest rate, collateral or timeframe. They didn’t talk in terms of dollars and cents; they talked about emotions and avoiding stress.”

According to Kubasko, this approach helped establish the practice’s priorities and directed the negotiations with lenders, making the entire process incredibly effective and efficient.

“With all the banking jargon and daily changes in the financial industry, it's so confusing.  All a business owner needs to do is talk directly to the banks, and they’ll see the difference,” said Kubasko. “Going with DS Bennett is a no-brainer.”